I have been using various website builders for some time now. Used Wix to build an online forum called Socialplane. Wix is geared towards allowing people who understand absolutely nothing about websites, to build a website. It uses a fairly intuitive drag-and-drop interface that makes it hard to screw things up, and it doesn’t really allow you to do anything that would “break” the website. For people knowledgeable in coding websites, we know that simply typing a single character incorrectly can cause an entire webpage to not function. This sort of mistake is virtually impossible to make with Wix, so for a total novice who just wants to get a website up, and doesn’t really care about how well it ranks, or whether the site follows “best practices” in web design, Wix will get the job done.
Wix is kind of like the local restaurant of website builders. You can only order what’s on the menu, and there’s not a lot of customization that can be done. You might be able to leave out the pickles or ask for extra ketchup, but you won’t be able to order sushi.
In keeping with the restaurant analogy, Webflow is like being let loose in the kitchen of a professional restaurant. You have all the ingredients you could possibly need to build any kind of site you want (up to a point,) but you need to understand how to cook if you want to create a nice dish (website.) And there are still a few limitations, but they’re minor.
Webflow follows “best practices” in web design. Its sites are truly responsive, the code is clean, and it allows you to build your site however you like, But, you will need to spend time learning the platforms, watching the tutorials, and learning fundamental things about how websites work. Webflow is going to be best for people who already know how to build a website by coding or have used other builders, but want a visual interface that allows them to do things more quickly and efficiently, and be able to see the site come together during the building process, rather than just a big page full of code. Webflow would also be a way for a person who wants to learn how to code websites but prefers a visual way to learn. Either way, to use Webflow, one will need to read through its tutorials or watch its videos. It will simply come easier to people who already understand how to code websites. One can even use Webflow University to learn how to use the platform.
Webflow does allow you (with certain plans) to export your site’s code, which you could then edit by hand, or in a program like Pinegrow, but to edit the site itself in Webflow, you always need to pay for Webflow.
The same goes for Wix, except Wix doesn’t allow you to export your website’s code. In effect, Wix owns your site, because once you stop paying them, you can no longer access their editor, and while you could download your published website using a third-party tool, the code that Wix produces is not that great, and depends on a lot of proprietary features unique to Wix. Also, Wix does not produce truly responsive websites because it’s based on a old model where their builder used to create two separate websites, one for desktop, and one for mobile. This was a case when responsive design were not in picture, but now wix has adopted to it and we can make our site responsive to all screens.
Conclusion- The choice between Wix and Webflow is a close one. Both solutions are giants in the website building industry. It’s safe to say these two pieces of software target two very different user bases, but if I had to pick a superior one, it would have to be Webflow.
Although Wix caters to the needs of both newbies and pros alike. Webflow is a robust solution for professional web designers and is more customisable than Wix.
Here is a video by Ran on his youtube channel called flux who explains major differences between Wix and webflow.